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pro vyhledávání: '"Lester W"'
Publikováno v:
Journal of Services Marketing. 32:70-82
Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approac
Publikováno v:
Journal of Services Marketing. 31:485-498
Purpose This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs) and their relationship to customer satisfaction, service providers’ switching intentions an
Publikováno v:
Journal of Services Marketing. 30:136-140
Purpose The purpose of this paper is to revisit our original paper published over 20 years ago and reflect on its purpose, contribution and what we can glean that might have implications for future research. Design/methodology/approach A Google Schol