Zobrazeno 1 - 10
of 302
pro vyhledávání: '"35"'
Publikováno v:
Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p532-544. 13p. 7 Charts.
Autor:
Martilla, John A.1
Publikováno v:
Journal of Marketing Research (JMR). May71, Vol. 8 Issue 2, p173-178. 6p. 8 Charts.
Autor:
Gelb, Betsy D.1
Publikováno v:
Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p107-109. 3p. 3 Charts.
Autor:
LASALETA, JANNINE D. (AUTHOR) jannine.lasaleta@icloud.com, REDDEN, JOSEPH P. (AUTHOR) jredden@umn.edu
Publikováno v:
Journal of Marketing Research (JMR). Jun2018, Vol. 55 Issue 3, p446-457. 12p. 2 Charts, 5 Graphs.
Autor:
HUANG, ZHONGQIANG (TAK) (AUTHOR) takhuang@hku.hk, HUANG, XUN (IRENE) (AUTHOR) huangxun@ntu.edu.sg, JIANG, YUWEI (AUTHOR) yuwei.jiang@polyu.edu.hk
Publikováno v:
Journal of Marketing Research (JMR). Jun2018, Vol. 55 Issue 3, p432-445. 14p. 1 Chart, 1 Graph.
Autor:
CHENG, ANDONG (AUTHOR) andong@udel.edu, CRYDER, CYNTHIA (AUTHOR) cryder@wustl.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2018, Vol. 55 Issue 2, p226-238. 13p. 5 Charts.
Autor:
BOMMARAJU, RAGHU (AUTHOR) raghu@iastate.edu, AHEARNE, MICHAEL (AUTHOR) mahearne@uh.edu, HALL, ZACHARY R. (AUTHOR) z.hall@tcu.edu, TIRUNILLAI, SESHADRI (AUTHOR) seshadri@bauer.uh.edu, LAM, SON K. (AUTHOR) sonlam@uga.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2018, Vol. 55 Issue 2, p254-264. 11p. 1 Diagram, 2 Charts, 2 Graphs.
Autor:
OTTERBRING, TOBIAS (AUTHOR) tobiotte@kau.se, RINGLER, CHRISTINE (AUTHOR) caringler@cba.ua.edu, SIRIANNI, NANCY J. (AUTHOR) njsirianni@cba.ua.edu, GUSTAFSSON, ANDERS (AUTHOR) anders.gustafsson@kau.se
Publikováno v:
Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p69-79. 11p. 1 Diagram, 2 Charts, 1 Graph.
Autor:
KAISER, ULRIKE (AUTHOR) ulrike.kaiser@wu.ac.at, SCHREIER, MARTIN (AUTHOR) martin.schreier@wu.ac.at, JANISZEWSKI, CHRIS (AUTHOR) cjaniszewski@bus.miami.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2017, Vol. 54 Issue 5, p816-834. 19p. 2 Diagrams, 4 Graphs.
Autor:
WARREN, NOOSHIN L. (AUTHOR) nwarren@email.arizona.edu, SORESCU, ALINA (AUTHOR) asorescu@tamu.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2017, Vol. 54 Issue 5, p799-815. 17p. 7 Charts.