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Autor:
Kazbare, Laura1 (AUTHOR) lsta@asb.dk, van Trijp, Hans C.M.2 (AUTHOR), Eskildsen, Jacob Kjær1 (AUTHOR)
Publikováno v:
Journal of Marketing Communications. Feb-Apr2010, Vol. 16 Issue 1/2, p21-45. 25p. 7 Charts.