Zobrazeno 1 - 10
of 1 370
pro vyhledávání: '"Werner, A"'
Publikováno v:
Journal of Marketing; Mar2023, Vol. 87 Issue 2, p275-297, 23p, 7 Charts, 3 Graphs
Publikováno v:
Journal of Marketing, 2019 Jan 01. 83(1), 24-50.
Externí odkaz:
https://www.jstor.org/stable/26973045
Publikováno v:
Journal of Marketing; Jul2022, Vol. 86 Issue 4, p95-117, 23p, 1 Diagram, 9 Charts, 1 Graph
Publikováno v:
Journal of Marketing. 87:275-297
Consumers who are uninterested in or annoyed by a TV ad may avoid the ad, limiting the effectiveness of not only the ad but also the remaining commercial break. Active avoidance of ads by changing the channel—known as “zapping”—is potentially
Publikováno v:
Journal of Marketing; Jan2022, Vol. 86 Issue 1, p109-131, 23p, 4 Diagrams, 3 Charts
Autor:
Kumar, V.1,2,3,4,5 vk@gsu.edu, Reinartz, Werner6 werner.reinartz@uni-koeln.de
Publikováno v:
Journal of Marketing. Nov2016, Vol. 80 Issue 6, p36-68. 40p. 7 Diagrams, 10 Charts.
Autor:
Reinartz, Werner J., Kumar, V.
Publikováno v:
Journal of Marketing, 2000 Oct 01. 64(4), 17-35.
Externí odkaz:
https://www.jstor.org/stable/3203475
Publikováno v:
Journal of Marketing. 86:95-117
Economic conditions may significantly affect households’ shopping behavior and, by extension, retailers’ and manufacturers’ firm performance. By explicitly distinguishing between two basic types of economic conditions—micro conditions, in ter
Autor:
Reinartz, Werner1 werner.reinartz@insead.edu, Thomas, Jacquelyn S.2 jakki@northwestern.edu, Kumar, V.3 vk@sba.uconn.edu
Publikováno v:
Journal of Marketing. Jan2005, Vol. 69 Issue 1, p63-79. 17p. 2 Diagrams, 7 Charts.
Autor:
Reinartz, Werner J.1 (AUTHOR), Kumar, V.2 (AUTHOR)
Publikováno v:
Journal of Marketing. Jan2003, Vol. 67 Issue 1, p77-99. 23p. 3 Diagrams, 5 Charts, 2 Graphs.