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pro vyhledávání: '"Byoungho Jin"'
Autor:
Byoungho Jin, Michelle Childs
Publikováno v:
Journal of Fashion Marketing and Management. 18:36-51
Purpose – Uppsala internationalisation theory is highly utilised due to its simplicity and applicability. However, there are contrasting results on its assumption that firms follow a gradual internationalisation process. Literature shows that firm