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Autor:
Sunil Atulkar, Ashish Kumar Singh
Publikováno v:
International Journal of Retail & Distribution Management. 49:1430-1446
PurposeToday the mobile apps are helping customers in every means of their life by exploring information related to electronic items and even for food items also. Therefore, the main aim of this study is to examine the influencing role of psychologic
Publikováno v:
International Journal of Retail & Distribution Management. 48:18-34
Purpose The purpose of this paper is to examine the impact of augmented reality (AR) on retailing by conducting thematic analysis on variables studied in the existing literature. Design/methodology/approach The data set includes 232 variables studied
Autor:
Delisia Matthews, Lori Rothenberg
Publikováno v:
International Journal of Retail & Distribution Management. 45:404-418
Purpose The purpose of this paper is to identify the realistic trade-offs young consumers make when purchasing organic T-shirts. Design/methodology/approach A full profile discrete choice design was used. The data were analysed using a multinomial lo
Publikováno v:
International Journal of Retail & Distribution Management. 44:860-880
Purpose India’s retail sector is going through a significant transitional period with the internet as a new distribution channel becoming more common. Given the barriers to adoption, the purpose of this paper is to understand the role played by tru