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Publikováno v:
International Journal of Bank Marketing. 37:192-209
Purpose The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs). Design/metho
Publikováno v:
International Journal of Bank Marketing. 36:931-946
Purpose The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank selection criteria of these Muslim consumers will be domin
Autor:
Ioanna Papasolomou
Publikováno v:
International Journal of Bank Marketing. 24:194-211
PurposeThe purpose of this paper is to provide an insight into some of the present issues and concerns facing the practice of internal marketing (IM) in the UK retail‐banking sector. Over the years banks have moved from being supply‐oriented to s