Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Byoungho Jin"'
Autor:
Cheryl Ann Farr, Byoungho Jin
Publikováno v:
Family and Consumer Sciences Research Journal. 39:31-44
While nearly 90% of apparel consumed in the United States is sourced overseas, limited empirical research of this practice has been conducted. To provide an in-depth understanding of U.S. apparel manufacturers’ global sourcing practices, this study
Publikováno v:
Family and Consumer Sciences Research Journal. 31:378-402
Consumers react differently to price. The purpose of this study was to determine if price acts as a multidimensional cue for Korean students and to determine how this cue is related to hedonic shopping value. Some consumers view high price as a cue t