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Publikováno v:
Bìznes Inform, Vol 11, Iss 502, Pp 434-439 (2019)
The article is aimed at forming methodical approaches to assessing the efficiency of advertising brand content on social networks from the point of view of the target audience. A comparative analysis of the perception of advertising content of the Pe
Externí odkaz:
https://doaj.org/article/e5ff6f764d084bc2966f06290352530e
Autor:
N. V. Kasianova, S. A. Zhabiak
Publikováno v:
Bìznes Inform, Vol 11, Iss 502, Pp 434-439 (2019)
The article is aimed at forming methodical approaches to assessing the efficiency of advertising brand content on social networks from the point of view of the target audience. A comparative analysis of the perception of advertising content of the Pe