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pro vyhledávání: '"Rao, Vithala R."'
We design a market experiment to examine how firm size and ability to choose trade promotion types influence trade promotion budget, its allocation and channel profits. Our experimental results show that larger manufacturers offer smaller trade promo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54e5c73c492dccc0ec4bbc3e210b3f2b
Autor:
Brockhoff, Klaus K., Rao, Vithala R.
This paper focuses on various issues that need to be considered when an analyst wishes to predict the demand for a new technological product. The interplay of the strategic behavior of the firm, notably with regard to preannouncing the future availab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::b63b29884361aa2afe1ae38cc15eb60c
https://hdl.handle.net/10419/161402
https://hdl.handle.net/10419/161402
Autor:
McLaughlin, Edward W., Rao, Vithala R.
Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c5aeb3312f19798a1ed3dabaecdf652