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Autor:
Meyer, San-Marie
Thesis (MBA)--Stellenbosch University, 2014.
Social media has become one of the marketing tools corporate organisations cannot ignore anymore. Organisations are forced to adjust, and in certain cases replace, traditional marketing methods. The r
Social media has become one of the marketing tools corporate organisations cannot ignore anymore. Organisations are forced to adjust, and in certain cases replace, traditional marketing methods. The r
Externí odkaz:
http://hdl.handle.net/10019.1/96219
Autor:
Mushonga, Cleopatra Tsungai
Thesis (MPhil)--Stellenbosch University, 2014.
ENGLISH ABSTRACT: With the emergence of Web 2.0 (social network platforms) some Knowledge Management theorists saw the potential for incorporating its collaborative and networking features in Knowle
ENGLISH ABSTRACT: With the emergence of Web 2.0 (social network platforms) some Knowledge Management theorists saw the potential for incorporating its collaborative and networking features in Knowle
Externí odkaz:
http://hdl.handle.net/10019.1/86315
Autor:
Carinus, Suzaan
Thesis (MBA)--Stellenbosch University, 2012.
ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism s
ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism s
Externí odkaz:
http://hdl.handle.net/10019.1/95672
Autor:
Biden, Sean
Social media is a marketing phenomenon that is taking the business world by storm. It goes beyond just being a marketing channel; because it is extremely disruptive by nature and has the potential to affect entire business models. Yet when it comes t
Externí odkaz:
http://hdl.handle.net/10019.1/85159
Autor:
Jordaan, Marenet
Thesis (MPhil) -- Stellenbosch University, 2012.
ENGLISH ABSTRACT: In a time of uncertainty for newspapers due in part to dwindling circulation, loss of advertising revenue and declining readership, Internet-based technologies have continued to
ENGLISH ABSTRACT: In a time of uncertainty for newspapers due in part to dwindling circulation, loss of advertising revenue and declining readership, Internet-based technologies have continued to
Externí odkaz:
http://hdl.handle.net/10019.1/20101
Autor:
Lazier, Natalie
Thesis (MBA)--University of Stellenbosch, 2010.
Popularity of social media sites is growing at a fast rate and many businesses and higher education institutions are attempting to successfully engage with their stakeholders using this new interac
Popularity of social media sites is growing at a fast rate and many businesses and higher education institutions are attempting to successfully engage with their stakeholders using this new interac
Externí odkaz:
http://hdl.handle.net/10019.1/8440