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Autor:
Egelbäck Starud, Elin, Claesson, Elsa
Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influe
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-29983
Utvecklingen av den digitala världen och sociala medier har gjort att konsumenter fått större makt i hur ett företag uppfattas då de direkt och indirekt påverkar företagets image genom det de delar, kommenterar och recenserar (Alam och Khan 20
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26611
Forskning visar att på grund av sociala mediers tillväxt har företag alltmer börjat synas på sociala medier i syfte att marknadsföra sina produkter genom så kallad influencer marketing. Tidigare forskning visar att sociala mediers utveckling i
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23821
Autor:
Bylund, Isabelle, Lindgren, Susanne
Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communica
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12836
Autor:
Ublova, Tamara
The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communic
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162