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Autor:
Arzaghi, Sharon, Holm, Madeleine
Since the increased popularity of social media, new marketing strategies have been developed by companies and marketers in order to advertise more effectively. This has concluded in a new marketing strategy originated from celebrity endorsement, call
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23839
Autor:
Andersson, Victoria, Jandér, Louise
Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has creat
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10147