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Autor:
Dorwart, Jennifer
Publikováno v:
Walden Dissertations and Doctoral Studies.
There has been slow growth among traditional residential real estate organization managers to communicate among the real estate industry successful e-commerce strategies. Grounded in diffusion of innovation theory, the purpose of this descriptive cas
Autor:
Rogers, David Shaun
Publikováno v:
Walden Dissertations and Doctoral Studies.
Business leaders may see social media as a distraction for their workers; however, blocking access could lead to a reduction in productivity. Using social media technologies with knowledge workers could achieve cost reductions for payroll of 30% to 3
Autor:
Kamara II, Kalilu
Publikováno v:
Walden Dissertations and Doctoral Studies.
Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrea
Autor:
Daugherty, Matthew Lane
Publikováno v:
Walden Dissertations and Doctoral Studies.
The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore
Autor:
Castle, Ashley Deal
Publikováno v:
Walden Dissertations and Doctoral Studies.
After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and mar
Autor:
Carter, Wesley
Publikováno v:
Walden Dissertations and Doctoral Studies.
Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissa
Autor:
Basco, John
Publikováno v:
Walden Dissertations and Doctoral Studies.
Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effectiv
Autor:
Abrons, Irene Michel
Publikováno v:
Walden Dissertations and Doctoral Studies.
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of
Autor:
Tingley, Christopher
Publikováno v:
Walden Dissertations and Doctoral Studies.
Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that a
Autor:
Pena, Lindsey Lowe
Publikováno v:
Walden Dissertations and Doctoral Studies.
As a tool for rapid communication, social media (SM) have the potential to revolutionize the way in which nonprofit organizations and stakeholders communicate. Most nonprofit organizations in the United States use some form of SM to engage with stake