Zobrazeno 1 - 10
of 184
pro vyhledávání: '"71"'
Autor:
Bi, Sheng1 (AUTHOR) shengbi@bit.edu.cn, Perkins, Andrew2 (AUTHOR), Chen, Huan3 (AUTHOR), Phifer, Benjamin2 (AUTHOR)
Publikováno v:
Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p377-396. 20p.
Autor:
Davis, Cassandra Denise1 (AUTHOR), Jeong, Hyewook Genevieve2 (AUTHOR) jeong@cnu.ac.kr, Drolet, Aimee3 (AUTHOR)
Publikováno v:
Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p326-341. 16p.
Autor:
Schmitt, Bernd (AUTHOR) bhs1@gsb.columbia.edu
Publikováno v:
Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p2-6. 5p.
Publikováno v:
Journal of Advertising. Apr/May2024, Vol. 53 Issue 2, p242-261. 20p.
Autor:
Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.
Autor:
Jeon, Yongwoog Andrew1 (AUTHOR), Ryoo, Yuhosua2 (AUTHOR), Yoon, Hye Jin3 (AUTHOR) hjyoon@uga.edu
Publikováno v:
Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p1-18. 18p.
Autor:
Wilkie, Dean Charles Hugh1 (AUTHOR) dean.wilkie@adelaide.edu.au, Burgess, Amelie Jay1 (AUTHOR), Mirzaei, Abas2 (AUTHOR), Dolan, Rebecca M.1 (AUTHOR)
Publikováno v:
Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p721-738. 18p. 1 Diagram, 4 Charts.
Autor:
Septianto, Felix1 (AUTHOR) f.septianto@uq.edu.au, Mathmann, Frank2 (AUTHOR), Hollebeek, Linda D.3,4,5,6,7 (AUTHOR), Higgins, E. Tory8 (AUTHOR)
Publikováno v:
Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p688-705. 18p. 1 Diagram, 5 Charts, 3 Graphs.
Publikováno v:
Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p594-612. 19p. 4 Color Photographs, 3 Diagrams, 2 Charts, 1 Graph.
Publikováno v:
Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p423-438. 16p. 2 Diagrams, 3 Graphs.