Zobrazeno 1 - 4
of 4
pro vyhledávání: '"71"'
Autor:
Schmitt, Bernd (AUTHOR) bhs1@gsb.columbia.edu
Publikováno v:
Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p2-6. 5p.
Autor:
Lou, Chen1 (AUTHOR), Zhou, Xuan1 (AUTHOR), Huang, Xun2 (AUTHOR), Qiu, Chen3 (AUTHOR), Yuan, Mingquan4 (AUTHOR)
Publikováno v:
International Journal of Advertising. Jul2023, Vol. 42 Issue 5, p890-915. 26p. 1 Diagram, 7 Charts.
Autor:
King, Dan1, Janiszewski, Chris2
Publikováno v:
Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p327-341. 15p. 2 Color Photographs, 5 Charts, 4 Graphs.
Publikováno v:
Journal of Advertising. Summer96, Vol. 25 Issue 2, p65-81. 17p. 2 Black and White Photographs, 3 Charts, 6 Graphs.