Zobrazeno 1 - 10
of 282
pro vyhledávání: '"398"'
Autor:
Beichert, Maximilian (AUTHOR), Bayerl, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) jgoldenberg@runi.ac.il, Lanz, Andreas (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p40-63. 24p.
Autor:
Mousavi, Javad (AUTHOR) smousavi@walton.uark.edu, Singh, Surendra N. (AUTHOR), Chatterjee, Promothesh (AUTHOR), Masters, Tamara (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p225-247. 23p.
Autor:
Sample, Kevin L. (AUTHOR) kevinsample@uri.edu, Hulland, John (AUTHOR), Sevilla, Julio (AUTHOR), Labrecque, Lauren I. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p27-48. 22p.
Autor:
Burgel, Oliver1, Murray, Gordon C.1,2
Publikováno v:
Journal of International Marketing. 2000, Vol. 8 Issue 2, p33-62. 30p. 9 Charts.
Autor:
Leigh, James H.1, Martin Jr., Claude R.2
Publikováno v:
Journal of Marketing Research (JMR). Nov87, Vol. 24 Issue 4, p418-424. 7p. 3 Charts.
Autor:
Laghaie, Arash (AUTHOR) arash.laghaie@novasbe.pt, Otter, Thomas (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p847-869. 23p. 9 Diagrams, 9 Charts, 2 Graphs.
Autor:
Lin, Stephanie C. (AUTHOR) stephanie.lin@insead.edu, Reich, Taly (AUTHOR), Kreps, Tamar A. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p543-563. 21p. 1 Diagram, 3 Charts, 3 Graphs.
Autor:
Rafieian, Hoori (AUTHOR) hrafieiankoopaei@fordham.edu, Sharif, Marissa A. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p527-542. 16p. 1 Graph.
Autor:
Longoni, Chiara1 (AUTHOR) clongoni@bu.edu, Cian, Luca2 (AUTHOR) clongoni@bu.edu, Kyung, Ellie J.3 (AUTHOR) ekyung@babson.edu
Publikováno v:
Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p170-188. 19p. 1 Diagram, 1 Chart, 1 Graph.
Autor:
Yalcin, Gizem1 (AUTHOR) yalcin@rsm.nl, Lim, Sarah2 (AUTHOR) lim110@illinois.edu, Puntoni, Stefano3 (AUTHOR) spuntoni@rsm.nl, van Osselaer, Stijn M.J.4 (AUTHOR) stijn.vanosselaer@cornell.edu
Publikováno v:
Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs.