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of 4 154
pro vyhledávání: '"59"'
Autor:
Bahadir, Berrak1 b_bahadi@uncg.edu, Bahadir, S. Cem2 scbahadi@uncg.edu
Publikováno v:
Journal of International Marketing. Sep2020, Vol. 28 Issue 3, p3-20. 18p. 5 Charts, 6 Graphs.
Autor:
Grewal, Rajdeep1 (AUTHOR) Rajdeep_Grewal@Kenan-Flagler.unc.edu, Meyer, Robert2 (AUTHOR) meyerr@wharton.upenn.edu, Mittal, Vikas3 (AUTHOR) vm@rice.edu
Publikováno v:
Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p1-10. 10p. 2 Charts.
Autor:
Kim, Jung Seek1 jkim2@bloomu.edu
Publikováno v:
Journal of International Marketing. Dec2020, Vol. 28 Issue 4, p41-57. 17p. 6 Charts.
Autor:
Zimmermann, Laura1 (AUTHOR) laura.zimmermann@ie.edu, Somasundaram, Jeeva1 (AUTHOR), Saha, Barsha1 (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p1-21. 21p.
Autor:
Beichert, Maximilian (AUTHOR), Bayerl, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) jgoldenberg@runi.ac.il, Lanz, Andreas (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p40-63. 24p.
Autor:
Kulczynski, Alicia (AUTHOR) alicia.kulczynski@newcastle.edu.au, Hook, Margurite (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p129-153. 25p.
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p64-83. 20p.
Autor:
Fritze, Martin P. (AUTHOR) martinpaul.fritze@zu.de, Völckner, Franziska (AUTHOR), Melnyk, Valentyna (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p22-39. 18p.
Autor:
Cascio Rizzo, Giovanni Luca (AUTHOR) glcasciorizzo@luiss.it, Villarroel Ordenes, Francisco (AUTHOR), Pozharliev, Rumen (AUTHOR), De Angelis, Matteo (AUTHOR), Costabile, Michele (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p107-128. 22p.
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p84-106. 23p.