Zobrazeno 1 - 10
of 808
pro vyhledávání: '"59"'
Autor:
Gupta, Sachin (AUTHOR) Sachin.Gupta@cornell.edu, Danaher, Peter (AUTHOR), Mittal, Vikas (AUTHOR), Morrin, Maureen (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p587-597. 11p.
Autor:
Gupta, Sachin1 (AUTHOR) sachin.gupta@cornell.edu, Danaher, Peter2 (AUTHOR) peter.danaher@monash.edu, Mittal, Vikas3 (AUTHOR) vikas.mittal@rice.edu, Morrin, Maureen (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p835-846. 12p. 2 Diagrams, 9 Charts, 3 Graphs.
Autor:
Swaminathan, Vanitha1 (AUTHOR) vanitha@katz.pitt.edu, Lamberton, Cait2 (AUTHOR) catlam@wharton.upenn.edu, Sridhar, Shrihari3 (AUTHOR) ssridhar@mays.tamu.edu, Marinova, Detelina4 (AUTHOR) marinovad@missouri.edu
Publikováno v:
Journal of Marketing. Nov2023, Vol. 87 Issue 6, p816-825. 10p.
Autor:
Peñaloza, Lisa (AUTHOR) lisa.penaloza@kedgebs.com, Prothero, Andrea (AUTHOR), McDonagh, Pierre (AUTHOR), Pounders, Kathrynn (AUTHOR)
Publikováno v:
Journal of Marketing. Nov2023, Vol. 87 Issue 6, p847-868. 22p.
Publikováno v:
Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p625-645. 21p. 2 Diagrams, 6 Charts, 2 Graphs.
Autor:
Wichmann, Julian R.K. (AUTHOR) wichmann@wiso.uni-koeln.de, Scholdra, Thomas P. (AUTHOR), Reinartz, Werner J. (AUTHOR)
Publikováno v:
Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p82-102. 21p. 6 Charts, 4 Graphs.
Autor:
Paul, Iman (AUTHOR) pauli@montclair.edu, Parker, Jeffrey R. (AUTHOR), Dommer, Sara Loughran (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p263-277. 15p. 3 Graphs.
Autor:
Golder, Peter N. (AUTHOR) Peter.N.Golder@tuck.dartmouth.edu, Dekimpe, Marnik G. (AUTHOR), An, Jake T. (AUTHOR), van Heerde, Harald J. (AUTHOR), Kim, Darren S.U. (AUTHOR), Alba, Joseph W. (AUTHOR)
Publikováno v:
Journal of Marketing. May2023, Vol. 87 Issue 3, p319-336. 18p. 1 Diagram, 4 Charts.
Autor:
Simonov, Andrey (AUTHOR) as5443@gsb.columbia.edu, Ursu, Raluca M. (AUTHOR), Zheng, Carolina (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p1-24. 24p. 7 Charts, 5 Graphs.
Autor:
D'Angelo, Jennifer K.1 (AUTHOR) jennifer.dangelo@tcu.edu, Valsesia, Francesca2 (AUTHOR) jennifer.dangelo@tcu.edu
Publikováno v:
Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p155-169. 15p.