Zobrazeno 1 - 10
of 81
pro vyhledávání: '"59"'
Publikováno v:
Journal of Marketing. Jul2024, Vol. 88 Issue 4, p64-83. 20p.
Autor:
Hmurovic, Jillian (AUTHOR) jlh596@drexel.edu, Lamberton, Cait (AUTHOR), Goldsmith, Kelly (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p299-328. 30p. 20 Charts.
Autor:
Bei, Zhiling (AUTHOR), Gielens, Katrijn (AUTHOR) zbei@missouri.edu
Publikováno v:
Journal of Marketing. Mar2023, Vol. 87 Issue 2, p253-274. 22p. 1 Diagram, 5 Charts, 3 Graphs.
Autor:
Iyengar, Raghuram1 (AUTHOR) riyengar@wharton.upenn.edu, Park, Young-Hoon2 (AUTHOR) yp34@cornell.edu, Yu, Qi3 (AUTHOR) qiyu@smu.edu.sg
Publikováno v:
Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1101-1119. 19p. 8 Charts, 4 Graphs.
Autor:
Brandes, Leif1 (AUTHOR) leif.brandes@unilu.ch, Godes, David2 (AUTHOR) dgodes@umd.edu, Mayzlin, Dina3 (AUTHOR) leif.brandes@unilu.ch
Publikováno v:
Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p675-695. 21p. 7 Charts, 1 Graph.
Autor:
Katsifaraki, Georgia D. (AUTHOR) katsifaraki.georgia@ucy.ac.cy, Theodosiou, Marios (AUTHOR)
Publikováno v:
Journal of Interactive Marketing. Feb2024, Vol. 59 Issue 1, p99-115. 17p.
Autor:
Bharadwaj, Neeraj1 (AUTHOR) nbharadwaj@utk.edu, Ballings, Michel2 (AUTHOR) michel.ballings@utk.edu, Naik, Prasad A.3 (AUTHOR) panaik@ucdavis.edu, Moore, Miller4 (AUTHOR) miller.moore@utk.edu, Arat, Mustafa Murat5 (AUTHOR) marat@vols.utk.edu
Publikováno v:
Journal of Marketing. Jan2022, Vol. 86 Issue 1, p27-47. 21p. 2 Diagrams, 5 Charts, 7 Graphs.
Autor:
Tan, Yong-Chin1 (AUTHOR) yc.tan@cityu.edu.hk, Chandukala, Sandeep R.2 (AUTHOR) sandeepc@smu.edu.sg, Reddy, Srinivas K.3 (AUTHOR) sreddy@smu.edu.sg
Publikováno v:
Journal of Marketing. Jan2022, Vol. 86 Issue 1, p48-66. 19p. 1 Diagram, 8 Charts.
Autor:
Gielens, Katrijn (AUTHOR) katrijn_gielens@unc.edu, Gijsbrechts, Els (AUTHOR), Geyskens, Inge (AUTHOR)
Publikováno v:
Journal of Marketing. Jul2021, Vol. 85 Issue 4, p158-178. 21p. 8 Charts, 3 Graphs.
Autor:
Gordon, Brett R. (AUTHOR) b-gordon@kellogg.northwestern.edu, Jerath, Kinshuk (AUTHOR), Katona, Zsolt (AUTHOR), Narayanan, Sridhar (AUTHOR), Shin, Jiwoong (AUTHOR), Wilbur, Kenneth C. (AUTHOR)
Publikováno v:
Journal of Marketing. Jan2021, Vol. 85 Issue 1, p7-25. 19p.