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Autor:
McClure, Colleen E.1 (AUTHOR) cemcclur@uab.edu, Lawrence, Justin M.2 (AUTHOR), Arnold, Todd J.2 (AUTHOR), Scheer, Lisa K.3,4 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. Mar2023, Vol. 51 Issue 2, p480-501. 22p.
Publikováno v:
Journal of the Academy of Marketing Science. Jan2022, Vol. 50 Issue 1, p22-45. 24p.